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Ten Sports, Live Ten Sports

TEN SPORTS (or Taj Entertainment Network) is a sports channel, widely broadcast in Asia. Its key programming includes Cricket, Football and sports-entertainment shows viz. WWE. Ten Sports was launched on April 1, 2002, and became the world’s premier sports channel for South Asians, reaching over 55 million homes across the Sub-continent, Middle East, Europe and Asia. Ten Sports was previously owned by the UAE based Abdul Rahman Bukhatir. He sold the company for 114 million USD to Zee Telefilms in 2010. TEN’s senior management left the company after the sale.
TAJ Entertainment Network’s second channel, TEN Cricket started its transmission from August 10, 2010. The network’s third channel, TEN Action+ was launched on September 23, 2010, replacing Zee Sports.
The network is currently in the process of applying for permission to downlink their next channel, TEN Golf to India.

In August 2010, Zee Entertainment Enterprises Ltd (Zeel) launched Ten Cricket, a 24-hour channel dedicated to cricket. The channel will cover international cricket in Sri Lanka, South Africa, Pakistan, West Indies and Zimbabwe, whereas certain domestic cricket from South Africa will also be telecasted.
The TAJ TV Network transmits three localized beams via the Intelsat 10 Satellite targeting India, Pakistan and the Middle East. The beams are also available throughout the sub-continent (including Sri Lanka, Bangladesh, Nepal and Maldives), South-East Asia (including Hong Kong, Singapore and Indonesia) and in Europe. Each beam is customized in terms of programming, scheduling, graphics, music, on-air promotions and marketing.

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